ABOUT US
House of Growth is the brainchild of a seasoned HR expert and an innovative IT professional, bringing together nearly two decades of experience in scaling start-ups and supporting organisations through periods of growth and transformation.
Recognizing that modern HR demands a blend of top-notch people skills, strong commercial acumen, and tech-savviness, House of Growth brings together the perfect combination of expertise to create a standout solution for small and growing businesses. Our experience allows us to provide tailored, innovative support that meets the evolving needs of today's workplaces.
Our wide range of services is designed to help your business grow, but our real strength lies in our fast, straightforward approach to solving what can often seem like complicated challenges.
Want to hear more about what makes us the right people to help catapult your business from start up to success? Get in touch!
“WHY use us?”
Let’s face it—HR can be dry, stuffy, and even a little outdated. But not with us! We’re here to shake things up. At our core, we're all about combining people-first principles with savvy tech solutions to future-proof your business. Think of us as your down-to-earth HR partner: approachable, no-nonsense, and here to give you the support you need without breaking the bank. We get that scaling a business means keeping an eye on every penny, so we design solutions that save you time and money in the long run. While others might stick to the old-school playbook, we’re writing new chapters with smart, modern approaches. Whether it's streamlining processes, improving employee experience, or leveraging the latest tech tools, we’ve got you covered with a smile.
meet the founders
I’m Kimberley Baxter, but go by Kim for the most part! Co - founder of House of Growth.
My journey into HR has been a true adventure, full of highs, challenges, and invaluable lessons. After gaining some early experience with large retail organisations, I realized my desire for making a real impact was better suited to the dynamic world of start-ups. This realization led me to pursue a CIPD-accredited degree in Human Resources and Business Management at Leeds Beckett University over 10 years ago, solidifying my passion for the field and setting the stage for rapid career growth. I am a huge believer that we should always be learning and developing our skills and to this effect I'm now preparing to begin my master’s in Occupational and Business Psychology, a natural extension of my focus on building positive organisational cultures.
I've climbed the ranks from HR Administrator to Director-level roles, scaling teams and supporting businesses to grow exponentially. While I'm a generalist by experience, my heart is in shaping workplace culture. My entrepreneurial spirit draws me to start-ups and scaling businesses, where I understand the unique pressures and opportunities that founders face. I believe that culture is the bedrock of any successful business—if it's strong, it acts like a resilient immune system; if it’s weak, even small challenges can cause turbulence.
On a personal note, I'm a proud mother of three boys, a wife, and deeply family-oriented. Starting this business was driven by my experience with burnout—if I’m going to work hard, I wanted it to be on my own terms, providing purposeful, impactful HR solutions that genuinely help businesses grow without breaking the bank.
Hi, I’m Jeroen - better known as Jay - co-founder of House of Growth, where I bring together my passion for customer experience and technology to create innovative solutions for growing businesses.
Originally from the Netherlands, I made the life-changing move to the UK nine years ago. This transition marked the beginning of a transformative career journey. Starting with a strong foundation in customer service and experience, I began focusing on the tech industry after moving here, where I was able to apply my skills in new and exciting ways. My experience in the UK has shaped not only my professional growth but also my approach to problem-solving, combining the best of customer-centric thinking with technology-driven innovation.
My last role as a business analyst allowed me to dive deeper into the tech space, helping businesses streamline their operations and make data-driven decisions. This blend of customer-focused experience and technical know-how inspired me to co-found House of Growth, where I focus on providing bespoke solutions that meet each client’s unique needs.
The UK has been an incredible place for my personal and professional development, and it’s where I truly found my path in tech and entrepreneurship.
GOALS AND VISION
We’re approachable and down-to-earth, and having been on the receiving end of consultancy ourselves, we know the value of simplicity and speed. No hoops to jump through—just easy, direct communication through your preferred channel (WhatsApp, email, or messenger), with quick responses every time.
Your business can’t thrive without strong people foundations and a healthy culture. From setting up the essential frameworks to detoxing your culture and building for future growth, we're here to support you with our flexible retainer or pay as you go packages.
We understand that change, especially around ‘People,’ can be tough. That’s why our approach strips away the corporate feel and helps your team understand, embrace, and champion change.
Straightforward and
No Nonsense
We believe in clarity over jargon. No fluff, no unnecessary complexity—just real, effective solutions that make HR and tech work for you. We simplify the tricky bits, so you can focus on running your business with confidence.
Sustainable and
Holistic Growth
Growth isn’t just about quick wins; it’s about building something that lasts. Our strategies are designed for long-term success—whether that’s in your people, your culture, or your business operations. And yes, we keep the planet in mind too.
Human and Honest
We’re real people with real lives, and we know you are too. That’s why we lead with kindness, honesty, and a no-judgment approach. Whether things are going smoothly or getting tough, we show up with integrity, warmth, and a commitment to making things better.
Transparent AND SUPPORTIVE
We don’t do smoke and mirrors. You’ll always know what we’re working on, why we’re doing it, and how it benefits you. We believe in open, honest conversations that empower you to take control of your own growth.
NO ARSEHOLe POLICY
We choose to work with people who align with our values—respect, collaboration, and mutual support. Life’s too short to deal with egos, toxicity, or unnecessary drama. We’re here to build businesses that thrive in a positive, people-first way.
our mission
At House of Growth, our mission is to empower start-ups and small businesses with the tools and knowledge they need to build robust HR and Tech infrastructure from the ground up. We are committed to providing straightforward, transparent, and no-nonsense solutions that not only solve immediate challenges but also foster sustainable and holistic growth.
We aim to create a friendly and collaborative environment where our clients feel supported and valued throughout their journey. By focusing on sustainable practices and nurturing long-term relationships, we help businesses thrive and adapt to evolving demands. Through our expertise and dedication, we guide companies toward self-sufficiency and enduring success.
